I chose to do an avant garde book with the theme being fashion trends of Fall 2010. I wanted this book to be a high fashion lookbook of trends. Each page would be a different trend. I had originally planned on using mainly a collage of images but Professor Arellano pointed out that I should probably include some sort of description about what the book was for those less fashionable readers who would not understand immediately. So I decided to make each spread into a trend with the image on one side and description the other side. I used to same border, colors, and heading on both sides to help the two pages flow together. I think using the same border was very effective. I used the same font for small text throughout the entire book which also made the book more cohesive as a whole. I also stuck with a similar layout for each page. The layout was 1 image of a celebrity, 1 image of a runway model, about 4 images from the Urban Minx website (my current place of work) and 2 images of accessories from the Urban Minx website. The accessories are all completely cut out with a black shadowed edge. I believe this similar layout kept the book from looking too messy.
The production schedule for this assignment was everything this term. I have learned a lot about time management in general this term because I have been so busy. I am just grateful I have Photoshop on my computer at home or this term would have been a disaster for me. It took me a long time to complete this assignment because I kept realizing I had more to do and I actually had to redo two different trend pages for different reasons. I felt like I was on schedule all term with this assignment and our other assignments because of my time management skills. I ended up getting the book all pulled together and put into Indesign and printed during the last week of class and it came out really nice. I am definitely satisfied with my book although I wish it was bigger. I had to use a 6x9 inch template in order to keep my pages going the direction I wanted. I had originally planned to print my book on 8.5x11 inch pages but it still came out nice.
I plan on keeping my book in my living room on an end table for guests to check out. I am also going to take it to work with me to show the owner and my manager. I know they will love the book since I used all Urban Minx images. I wish I had more than one copy to give to my parents and the Owner of Urban Minx but they were so expensive to print I will probably just keep the one for myself.
